Consequently, the press usually abandons the topic and the technology. “Trough of Disillusionment” - Technologies enter the “trough of disillusionment” because they fail to meet expectations and quickly become unfashionable. There may be some successful applications of a technology, but there are typically more failures. “Peak of Inflated Expectations” - In the next phase, a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. “Technology Trigger” - The first phase of a hype cycle is the “technology trigger” or breakthrough, product launch or other event that generates significant press and interest. The hype cycle has five cycles on a graph as outlined below from Wikipedia. The Hype Cycle provides strategists and planners with an assessment of the maturity, business benefit and future direction of certain technologies.
Gamification, Virtual Worlds and The Gartner Hype Cycleįor those of you who do not know, the Gartner Hype Cycle is a graphical depiction of technology on a curve showing where technology is in terms of maturity.
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